By Steven Godfrey Mkweteza
One of the country’s top financial institutions First Capital Bank(FCB) has on Thursday unveiled a valentine’s day promotion dubbed” ‘Okondedwa Kuivungila Kokuya’ digital campaign.
According to the bank’s Head of Marketing Twikale Chirwa,the innovative campaign aims at fostering a stronger bond between the bank and the
digital users through creative expressions of love.
He says the promotion invites users to showcase their affection for the bank using various forms of
artistic expression, whether through the visual arts, written poetry, or any other creative outlet.
Chirwa says participants for the promotion are
encouraged to share their love for the bank in unique and heartfelt ways.
He says the winner for the promotion stands a chance of getting MK2 million cash.
“This campaign underscores commitment to building meaningful connections with its customers old
and prospective alike by providing a platform for creative expression, the bank aims to create a more engaging and
interactive relationship with its various audiences.
“We believe that love comes in many forms, and we want to celebrate that with our followers and the general public
who are digital users,” says Chirwa.
He adds that the promotion is not just a
campaign, but also a way for them to express their gratitude and strengthen the bond they share with their digital followers, develop
the arts in Malawi and interact with young people and students.
According to Chirwa,the competition also presents a platform for the
development of talent for consumption in
Malawi.
He says through the initiative, the bank aims at increasing brand love and loyalty while spreading joy during the Valentine’s
season.
“We look forward to a month filled with love, creativity, and strengthened connections with its customers both
old and new alike through the digital campaign.
Participants in the competition are encouraged to share their artistic expressions on Facebook using the hashtag,” he says.
According to him, the bank will feature selected submissions on its
official Facebook channel, showcasing the creativity and love shared by its customers and followers.
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