By Chisomo Phiri
The country’s leading producer and distributor of alcoholic and non-alcoholic beverages Castel Malawi Limited says it is impressed with how the Wabuka Promotion is progressing.
The company’s Regional Sales Manager for the Centre Nkhwachi Mhango said this in Lilongwe on Friday during the first draw of the promotion which saw four retailers winning a bicycle each and another one carting home a TV.
“As a company, we are very impressed with how the promotion is progressing and this is an encouragement to us,” he said.
Mhango said, following the impressive progress, they will continue rewarding retailers and consumers through various promotions.
He since encouraged consumers and retailers to keep on buying more Castel products to increase their chances of winning big in the Wabuka Promotion.
Wabuka Promotion was launched on January 19,2024.
To enter the promotion, beer retailers are supposed to buy more than 20 cases of Castel beer products from recognised distributors after which they should write their names at the back of the receipt and deposit the receipt in a box located at the distributors.
Castel Malawi Limited is owned by the Castel Group, a French beverages company which was founded in 1949, by Pierre Castel.
For over 50 years,the company has supplied the Malawi market with global brands such as Castel Beer, Carlsberg beer, Coca-Cola, Fanta and Sprite.
It is also well known for Malawi Gin and Sobo Squash.
