By Shaffie A Mtambo
Malawian artist Emmie Deebo has announced the launch of her own management company, “Deebo Creatives”.
This development marks a new chapter in Deebo’s career, as she takes the reins of her own management while maintaining a strong partnership with Akometsi Entertainment.
According to Deebo, Akometsi Entertainment, which has been her management team alongside other notable artists like Pop Young, is shifting its focus from full-time artist management to promotion and distribution work.
Deebo revealed that she had requested a transition period to ensure a seamless handover.
“Akometsi wanted to stop managing artists full-time to focus on more than just managing but also to work as promoters and distributors,” Deebo explained on her Facebook page.
Despite establishing her own management company, Deebo emphasized that Deebo Creatives will work closely with Akometsi Entertainment.
Deebo registered her management company in 2023, but Monday’s announcement marked its official activation for her career management.
With her talent, determination, and newfound independence, Emmie Deebo is poised to take the music industry by storm.
