By Shaffie A Mtambo
The Football Association of Malawi (FAM) has joined forces with Kwenda, a pioneering e-commerce company, to introduce a cutting-edge e-ticketing system for all FAM-organized matches.
This innovative partnership marks a significant milestone in FAM’s transformation agenda, aiming to modernize and elevate the profile of Malawian football.
The collaboration is set to revolutionize the fan experience, providing a secure, convenient, and efficient platform for purchasing tickets online. Fans will be able to use various payment methods, including Airtel Money, Mpamba, Visa, and MasterCard
FAM President, Fleetwood Haiya, expressed his excitement about the partnership, highlighting the importance of innovation in developing the game of football.
“We are thrilled to partner with Kwenda, a local e-commerce company offering top-class innovative solutions. This partnership provides an innovative platform, convenient for our fans to access our services.”said Haiya.
Lumbani Gondwe, CEO and Founder of Kwenda, emphasized the company’s pride in partnering with FAM and contributing to the transformation of Malawian football.
“Our e-ticketing solutions are designed to enhance the fan experience by offering secure, convenient, and efficient services with seamless payment options.”Gondwe explained.
The partnership will officially launch with a pilot run at the 2024 NBS Bank Charity Shield, where fans will be able to purchase tickets online.
This collaboration reflects FAM’s commitment to leveraging technology to enhance operational efficiency, improve fan engagement, and generate new revenue streams to support football development across Malawi.
The e-ticketing system is just the beginning, and fans can expect even more innovative solutions from FAM and Kwenda in the future.
