By Chisomo Phiri
A leading natural soap manufacturer, Hirwa General Dealers (HGD), has announced the appointment of upcoming music sensation Emmie Deebo as its brand ambassador for the next six months.
The partnership, worth K80 million, was unveiled on Thursday during the launch of HGD’s new product, Pink Beauty Soap, in Lilongwe.
The partnership is managed by Akometsi, an entertainment company that specializes in brand management and event organization.
According to HGD’s Director of Communications,Klaus Chikufenji, the company chose Emmie Deebo due to her significant influence on the local music industry and her ability to connect with the youth.
“We are thrilled to partner with Emmie Deebo, as she embodies the energy and spirit of our brand,” Chikufenji said.
On her part,Emmie Deebo expressed her gratitude and excitement about the partnership.
“It is an honor to associate with a reputable brand like HGD. I look forward to promoting Pink Beauty multipurpose soap and other HGD products across Malawi,” she said
As part of the partnership, Emmie Deebo will record two songs about the brand and engage in various promotional activities, including road shows and social media challenges on platforms like TikTok.
HGD’s decision to partner with Emmie Deebo demonstrates the company’s commitment to supporting local talent and promoting Malawian artistry.
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