By Chisomo Phiri
Malawi Tourism Council (MTC) on Monday signed a Memorandum of Understanding (MOU) with the African Tourism Board (ATB) aimed at promoting Malawi’s tourism sector.
Speaking at the signing ceremony in Blantyre, MTC Executive Director Memory Momba Kamthunzi said the partnership will allow stakeholders in the tourism sector to leverage African-wide resources, including joint marketing initiatives, capacity-building programs, and networking opportunities with key stakeholders across the continent.
She said:”This partnership is a significant milestone for Malawi’s tourism sector, and we are eager to reap the benefits.
“Malawi will greatly benefit from this collaboration, especially the stakeholders in the tourism sector and the private sector.
“The partnership will enable us to enhance our marketing and promotional efforts, capacity building, and expertise.
“Our stakeholders will greatly benefit from this initiative, and we’re confident that it will contribute to the growth and development of Malawi’s tourism industry.”
ATB’s Global Ambassador, Ramy Waheed, who also manages Amaryllis Hotel said the MOU will boost Malawi’s visibility as a premier tourist destination, contribute to job creation, and stimulate economic growth.
“So visibility of Malawi is one of our core subjects. In our MoU, we are going to use the machine of ATB, with its expertise and connectivity within the continent, to enhance the visibility of Malawi. I believe that in the last four years, visibility of Malawi has been improved a lot,” said Waheed.
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