By Chisomo Phiri
As a way of having some of its events live streamed, Malawi’s giant and award winning, newspaper, the Nation Publications Limited (NPL) has fallen in partnership with i-Hub Media Limited, an online television platform founded and owned by journalist Mallick Mnela.
Speaking at the signing ceremony held on Wednesday, NPL Production Manager Alfred Mtaula expressed optimism that the partnership will help the newspaper publishing company increase its coverage and its audience, as people will be able to view things as they happen.
“We are going to the campaign period soon, and people will be wanting such services.
“So we will be the media that takes the messages across the country,” he said.
On his part,Mallick Mnela said as a company, they feel empowered and validated for their role in providing new media narratives in the country.
Said Mnela“Through this partnership, we will unveil several world-class media solutions that will redefine the way media audiences interact with news brands such as NPL.
“We are grateful to NPL management for believing in us.”
iHubOnline is a Malawi-based start-up online media platform.
With a team of other versatile tech-savvy journalists, Mnela seeks to see iHubOnline carve a niche in serving populations that are currently underserved, under-represented and considered “unprofitable” by the traditional media.
In the long run, the start-up hopes to tackle exclusion, expand the enjoyment of digital rights, spur media and digital literacy and innovate cheaper media products to address media inequalities.
So far, iHubOnline has established itself as a niche leader in the events live streaming segment.
Being a pioneer player in its field, iHub has had the privilege to exploit emerging opportunities while learning to refine its model of operation.
The start-up is now a go to platform for in-house live video content for the country’s institutions.
It has streamed so many straight paid-for events including the one where the country’s president was present.
The start-up has also streamed content that has reached over 15,000 people yet its followers are just above 3,000.
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