By Burnett Munthali
Former President of Malawi, Professor Arthur Peter Mutharika, took to his Facebook page recently to engage with his supporters and announce a new communication platform as part of his political comeback. In a message titled “Dear supporters, friends, and all,” Mutharika encouraged his followers to join him on his journey towards what he calls a “#ReturnToProvenLeadership.”
The crowd puller statesman, who served as Malawi’s president from 2014 to 2020, is signaling a return to active political engagement as the country gears up for the next election cycle. Mutharika’s message emphasized his commitment to reaching out to the people of Malawi through various channels, and his latest effort is the launch of a WhatsApp channel to directly engage with his supporters.
“We will leave no stone unturned and no avenue unexplored just to make Malawi better again,” Mutharika wrote. He invited his supporters to be a part of what he described as a story of triumph by following his WhatsApp channel. The link to the channel was shared as part of the message, where he promised to provide updates, events, and information relevant to his political movement.
In addition to the announcement, Mutharika reminded Malawians that voter registration for the upcoming elections will begin soon. “Get ready to register,” he urged, stressing the importance of being prepared to participate in the democratic process. This call to action underlines Mutharika’s effort to mobilize his base and galvanize new supporters as he prepares for a potential return to power.
The message appears to resonate with his supporters who continue to advocate for his leadership, praising his previous tenure for economic and infrastructural developments. Under the banner of “#ReturnToProvenLeadership,” Mutharika is expected to mount a significant campaign to regain the trust of the electorate.
As Malawi approaches its voter registration and election period, Mutharika’s use of digital platforms like WhatsApp and Facebook signifies a strategic move to modernize his outreach efforts and reconnect with voters, especially the youth.
Stay tuned for updates and engage directly with Professor Mutharika’s campaign via his new WhatsApp channel: WhatsApp Link.
