By Chisomo Phiri
Sunbird Tourism Malawi on Friday donated K11 million to Institute of Marketing in Malawi (IMM) for their annual conference scheduled for October 31 to November 2,2024 at Sunbird Nkopola Lodge in Mangochi.
Speaking at Sunbird Capital Hotel in Lilongwe, Sunbird Tourism head of sales, marketing and distribution Temwa Kanjadza said they chose to support the conference because the company appreciates the role marketers play in driving innovations in their respective organisations.
“Marketers are the agitators of the business. It is an exciting event that brings together business leaders and marketers to discuss ideas and innovations that can shape different businesses,” she said.
In reaction, IMM council secretary Fanny Namonde said the conference would be an interesting opportunity to learn from each other and network.
The conference will be held under the theme “Innovate to elevate: Leveraging technology for marketing success”.
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