By Chisomo Phiri
Sunbird Tourism plc, Malawi Stock Exchange(MSE) listed hotel chain, has donated K18 million to the Ministry of Tourism in support of the 2024 Malawi International Tourism Expo (MITE).
The money will go towards support for hospitality requirements for international and regional buyers.
Speaking when receiving cheque on Thursday, Minister of Tourism Vera Kamtukule said the MITE which will be held from 26-27 April will be used to market Malawi to the world in relation to tourism and culture visibility.
“This is the largest gathering of tourism players in the country. We want to build a brand through the MITE. We will have guests from all over so that they can experience the beauty of Malawi and market the country globally.,” she said.
Kamtulkule added that just last year they received 18900 international guests through a similar event.
On her part, Head of Sales, Marketing and Distribution for Sunbird Tourism plc Temwa Kanjadza said the donation demonstrates and underscores the company’s commitment to the growth of the tourism sector.
“Sunbird Tourism plc, remains committed to supporting government efforts towards destination marketing in order to position Malawi as a key tourist destination in the region,” she said.
Malawi has a variety of tourist attraction sites including Lake Malawi, several national parks, game reserves, and Mulanje Mountain.
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